This is not fashion.
gúdd was born from a refusal. A refusal of speed, of noise, of what fades too fast. Not to be seen - but to feel right.
There is a quiet kind of luxury in things that don’t demand attention. A shirt that feels effortless, like a second skin.
A texture that stays, a fit that simply belongs.
Every piece is handmade in Europe from organic cotton.
With respect for craftsmanship, for time, for human beings, for the world.
We believe in fewer things. Better ones.
Pieces that stay with you, season after season.
gúdd is not about what you wear.
It’s about how you live. A small gesture toward a life that feels enough. A reminder that sometimes, slowing down is the boldest choice.
About the founder.
A few years ago, I left a world where everything looked complete. Success, security, comfort. But beneath it all, I felt emptiness, stress, and too much noise.
I wanted to create something that truly matters -
a quiet counter to fast life, fast fashion, fast everything.
gúdd is my way of slowing down. Of creating fewer, better things. Things that last. Things that feel right.
gúdd isn’t just a brand. It’s my personal journey into a question that never stops asking for an answer:
What makes a good life?
Handmade in Portugal
Every garment is handcrafted in carefully selected, family-run workshops in northern Portugal. Places where craftsmanship is still treated as a form of care.
Skilled hands cut, sew, and finish every piece with quiet precision - step by step, layer by layer. Many people shape each piece before it’s complete, and that human attention gives it its calm strength.
These workshops combine time-honoured skill with mindful production, creating garments made to last.
Sustainable Materials
Our materials are sourced within Europe, mainly from Portugal, Germany, Italy, and Turkey We choose every fabric with great care, focusing on quality, longevity, and a natural feel. In our selection process, sustainability is not a trend but a standard, e.g. we avoid polyester yarns and use TENCEL™, a fibre made from responsibly sourced wood, known for its softness and low environmental impact.
Every material we use is chosen to last - for garments that age well and remain part of a slower, more conscious way of living.
